ClickCease

3 Essential Marketing Systems
To Boost Your Business

Customer Attraction
& Lead Generation
Lead Conversion
& Qualification
Maximizing
Customer Value
Strategies:

  • Positioning rather than prospecting
  • Educational direct response
  • Message to market match
  • Niche your services
  • Copy and messaging
  • Multi-media marketing

Tactics:

  • Joint ventures
  • SEO, Google AdWords
  • Sequential mailings
  • Lead generation magnets
  • Irresistible offers
  • Teleseminars, webinars
  • Public speaking
  • Articles, blogging
  • Authoring books
  • Trade shows, networking
  • Referral strategies
Strategies:

  • Education marketing
  • USP / Value proposition
  • Social proof
  • Guarantee
  • Take-away selling
  • Drip marketing systems

Tactics:

  • Well-documented sales conversion process
  • Shock-N-Awe
  • Master sales letter (web)
  • Written, audio, and video testimonials & case studies
  • Direct mail follow up
  • Newsletters
  • Email and voice broadcasts
Strategies:

  • Continuity income
  • Cross-sell
  • Up-sell
  • Delighting the customer
  • Referral systems
  • Premium pricing

Tactics:

  • Managed services
  • Seminars/teleseminars
  • Referral rewards, contests
  • Customer appreciation events
  • Newsletters, blogging
  • Email and voice broadcasts

Strategic Marketing:

  • Defining your target market or niche
  • Research to uncover hot buttons and buyer motivations
  • Developing your USP, message, and offers
  • Developing and documenting your customer attraction system
  • CANNOT be easily delegated or outsourced

Tactical Marketing:

  • Consists of the tactic execution (mailing the letters, entering prospects into the database, dealing with vendors, tracking and reporting)
  • Can (and should be) outsourced or delegated

Need assistance with implementing any of these tactics or are stuck doing so? Call us at 1.800.638.9784 or e-mail MyIT@networth.ca and we’ll help you out.