10 Types Of Content You Need To Know About
“Content is the reason why search began in the first place” – Lee Odden, CEO of TopRank Marketing. Content is one of the most effective ways to deliver your brand's message and sell your product. If you haven't jumped onto the content marketing bandwagon, now is the time as there are loads of content types to choose from. This article's aim is to provide you with a comprehensive view of different types of content available and teach you how to utilize them in your business.
First and foremost, note that not all types of content will work for your business; in fact some of them might even drive users away. Be deliberate in choosing the type of content to include in your content marketing campaign and only pick ones which you feel will work best in your niche. Do your research, experiment with different types of content, and stick to ones that get you the most traffic, sales, and engagement.
Now let's take a look at the 10 types of content that you can include in your content marketing campaign, shall we?
Listicles and checklists are easily digestible and allow users to read, scan, and choose discussion points they wish to focus on.
Checklists help your audience follow a step-by-step process to achieve a desired outcome. They allow for better organization, motivate your audience to take action and give your audience confidence when delegating activities.
- How-to guides
These usually come in a short informative piece that explains (sometimes in a step by step layout) how to accomplish a certain task. You can make the most mundane tasks interesting by injecting your own brand of flavour to it.
- Testimonials and reviews
Publish testimonials from customers that talk about their experience with your company's product or services. Encourage customers to submit a review on your site and highlight ones that best reflect your brand's qualities.
These are generally ideas on how to do a certain aspect of your niche easier. You can also turn it into an article that contains tips.
Newsletters are a great way to keep your subscribers and customers updated of your company's latest events, newest products, and current projects.
- Long-form blog posts
Be sure to make your long-form blog posts compelling and informative so your readers stick.
Turn boring information into fun visuals with an infographic. You can make it yourself using free tools like Piktochart and Visually or hire a professional graphic designer to make it for you.
Videos are a great content variation that engages your users. Use platforms like YouTube and Periscope to cover topics that are relevant in your industry. Check out ours here: MyITube
Webinars are online workshops or seminar with live events being the next best thing to having a face-to-face conversation. Do a question and answer with your subscribers or better yet, a roundtable with authorities in your industry.
Not all content is created equal. Some will work for your business while some may not so be sure to only utilize ones that fit your business needs best. Analyze your target market carefully and be sure to post content consistently. It'll keep your customers coming back for more.
Got questions? Call us at 1.800.638.9784 or e-mail MyIT@networth.ca and we’ll help you implement any or all of the points above.